An outstanding record of success leading creative assignments for multiple global brand identities and significant US product launches in technology, life sciences, finance and advocacy. Led several top life sciences companies to embrace storytelling and creative asset management to build work that stays fresh and relevant, and resonates with more stakeholders throughout its entire product lifecycle. Interests include evolving the traditional agency model through new resource allocation and inspired methodologies that put designers, technologists and storytellers in mutually beneficial dialogue.
Specialties: Global Brand Strategy, Integrated Stakeholder Strategies, Communication and Core Message Development, Franchise and Portfolio Strategy, Copywriting, Workshop Planning & Facilitation
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