Agenda

SCHEDULE

The Agenda

Attend and join our tightly knit group of industry professionals.

Download schedule
  • April 30 Before the Conference
  • May 01 Day 1
  • May 02 Day 2

7:30 AM

Registration

Our medical device conference registration table will be open all day. We encourage you to check-in with us before 5:15 PM if you’re joining us for the keynote presentation at 5:30 PM.

10x

8:30 AM

(Optional)

3-Hour Workshop: Today's Health Economics and Reimbursement Landscape

Nic is going to change this one up this year. Teaming up with April Zambelli-Weiner, he’ll still spend a few minutes laying the basis of how healthcare really works in the USA but this year he’s going to spend more time with each of you discussing the real-world implications of coding and coverage of your device/diagnostic.

Nic Anderson/April Zambelli-Weiner

1:00 PM

(Optional)

3-Hour Workshop: Essentials for Medical Device Marketing Success

If you or members of your team work in the marketing of medical devices, we heartily recommend you take this 3-hour workshop with Joe Hage, veteran medical device marketing expert, leader of the Medical Devices Group at MedicalDevicesGroup.net, and host of the family of 10x Medical Device events.”

If you leave the session without a different mindset about how to approach your medical device marketing in this day and age, then we’ve done something really, really wrong.

Bonus! At the end of the workshop, interested registrants will have the option to get a one-on-one hour-long consultation for just $100.

Joe Hage

5:30 PM

KEYNOTE: MICK FARRELL

6:15 PM

2-Hour Welcome Reception

• 2-hour reception and networking with our sponsors, exhibitors, and guests
• Two drink tickets, light food included 

EVERYONE IS WELCOME!
Can’t make the whole event but want to mingle and learn? No problem, join us Tuesday night for our keynote and reception. 

We’d love to see you!

Come to our Reception!

7:45 AM

Breakfast

9:00 AM

Conference Opens

Conference Host Joe Hage welcomes you to the conference and sets the stage for a productive and enjoyable two-day event.

Joe Hage

9:10 AM

2024: The Year Medical Device AI Came Into Its Own

9:50 AM

How to Play the Shifting Medical Device Landscape

10:30 AM

Break

During our short break, meet exhibitors who have the technologies and skills to get you to market smarter – and faster!

Break

11:00 AM

How to Get More Out of Your QSMR

11:30 AM

Reimbursement and Health Economics: The 3 Scariest Words in Medtech

12:00 PM

Lunch

1:00 PM

Speaking of Scary: MDR, The Scariest Regulation to Come Out of Europe, Ever

1:30 PM

Medical Device Cybersecurity: Be Afraid. Be Very Afraid.

If you’re not careful, you – and patients and customers – could be in a heap of trouble.

Mohamad Foustok

2:00 PM

Critical Engineering Questions for your Medtech Startup

2:30 PM

Ice Cream Social (Very Important!)

No offense to our speakers, but this is my favorite part of every 10x.

Make your own sundae with all the toppings! Yay!

Ice Cream Social!

3:20 PM

How to Lead Through Periods of Hypergrowth and Chaos

4:00 PM

Fighting Apple: Patent Rights

4:30 PM

Day 1 Program Concludes

Take a break in the sun. Or refresh yourself for the evening. Whatever you like… it’s free play.

Sunshine!

5:45 PM

Open Bar, 3-Course Dinner (with us, slight upcharge)

This year, we’ll celebrate our connection with an open bar and filet mignon. We ask a $100 donation from conference registrants. $170 from reception-only guests.

Dinner

7:45 AM

Breakfast

9:00 AM

Conference Resumes

Joe recaps main takeaways from day one and kicks off our second day of education and networking with your fellow medical device industry leaders.

Joe Hage

9:10 AM

Thoughts on Raising Capital in Medtech

9:50 AM

How You Should Be Selling Into Hospital Systems

Gunter is consistently one of our top-rated presenters.

Gunter Wessels

10:30 AM

Break

11:00 AM

Why Medical Sales Reps Hate Marketing

11:30 AM

Revolutionizing MedTech Branding: AI-Powered Patient-Centric Approach for Competitive Advantage

12:00 PM

Lunch

1:00 PM

LinkedIn Can Still Work – If You Pay Close Attention How

1:30 PM

Ignore Packaging At Your Peril

2:00 PM

Break

2:20 PM

Concentrated Consulting

Something we did with much success last year: Invited two audience members in front of the room to discuss their greatest challenges. The audience, filled with experts in every discipline, gave their thoughts with lots of “have you considered…” and “I know someone you should meet. Talk with me later.”

You know, family stuff. 😇

10x

3:00 PM

Closing Thoughts

A little real-time feedback from you:
• What were your major takeaways?
• What did you love?
• What can we improve for next time?
A special discount toward future 10x Medical Device Conferences will be available only at this time as a thank-you to those to stay until the end for the feedback session.

Joe Hage

3:15 PM

Program Ends (kind of)

It’s true, the two day-long program has concluded.

But the new relationships you formed are just beginning!

If you go back to work and don’t keep in touch with the people you met, well, why’d you come in the first place?

Go. Cement relationships. Build your network of medical device professionals on whom you can rely.

Many of today’s guests hail from my most trusted MDG Premium network. We meet weekly. Perhaps joining us is a good place to start.

You can join us at

MDG Premium here. And if you attended, I probably gave you a secret code for a discount. 🙂

You’re a 10x alumnus now! You can call me anytime, for anything.

I’m happy to know you.

Keep in touch!