Our medical device conference registration table will be open all day. We encourage you to check-in with us before 5:15 PM if you’re joining us for the keynote presentation at 5:30 PM.

10x

“The FDA gives you permission to sell your technology, but it doesn’t give us a single reason why we should buy it.”
– An official from the Centers for Medicare and Medicaid Services (CMS)
Innumerable medical devices and diagnostics make it all the way through proof-of-concept, venture capital funding, patenting, and FDA clearance only to be denied coverage and reimbursement by CMS and private payers. A myth still abounds that FDA clearance is the ultimate hurdle. Those believing this myth, however, sail over the FDA hurdle only to smash into the wall that is the payer system. Where’s the disconnect?
Health economics is an area of research that manufacturers often want to ignore when developing a new product – and it’s killing them.
What’s more, reimbursement rules are continually changing, and your established value proposition has to be continually updated and re-proven to adapt to the changing market environment. This, even if your product has a history of successful market access and utilization.
In this workshop, Nic will share his secrets for obtaining reimbursement – or getting paid – by any one of a number of customers. The morning will be filled with case studies providing concrete examples of what to do – and what not to do – to achieve and maintain market success. This is a session you shouldn’t miss.

Nic Anderson

Details to follow.

Rob Packard

In the spirit of Steven Covey’s Seven Habits of Highly Effective People, this 3-hour workshop will present the Seven Habits of Highly Effective Regulatory Professionals in combination with the Seven Habits of Highly Effective Quality Professionals in an interactive and entertaining way.
As regulatory and quality is highly interrelated, regulatory and quality habits (a.k.a. best practices) will be presented in an alternating fashion with many examples, case studies and lessons to be learned along the way. A bonus habit applicable to both regulatory and quality professionals will also be shared making for a total of Fifteen Habits of Highly Effective Regulatory and Quality Professionals.

Jon Speer and Mike Drues will use their half-century of combined medical device experience to provide attendees with specific and actionable suggestions to both minimize time-to-market and post-market challenges in a fun and entertaining fashion! Participants will have the opportunity to ask Jon and Mike questions and get a little free consulting in exchange for their attendance. Don’t miss this one-of-a-kind experience to see Jon and Mike tag-team to create a uniquely educational and entertaining experience.

Michael DruesJon Speer

If you or members of your team work in the marketing of medical devices, we heartily recommend you take this 3-hour workshop with Joe Hage, veteran medical device marketing expert, leader of the Medical Devices Group at MedicalDevicesGroup.net, and host of the family of 10x Medical Device events.

Joe will devote 15 minutes of the class to each of the first 10 to register. You can use that time however you see fit: Review your value proposition, website communication, lead generation efforts; really, anything you like.

The balance of the time will be spent covering many of the strategies and tactics Joe has used successfully with clients for the past decade.

Bonus! At the end of the workshop, interested registrants will have the option to get a one-on-one hour-long consultation with Joe for just $100.

Joe Hage

We’re looking for the very best speakers on topics that interest you most.

Who would you like to see present? Recommend a speaker or topic – or apply to present your topic.

You?

• 2-hour reception and networking with our sponsors, exhibitors, and guests
• Two drink tickets, light food included
EVERYONE IS WELCOME!
Can’t make the whole event but want to mingle and learn? No problem, join us Tuesday night for our keynote and reception.
We’d love to see you!

Come to our Reception!

Breakfast

Conference Host Joe Hage welcomes you to the conference and sets the stage for a productive and enjoyable two-day event.

Joe Hage

I’m delighted to welcome Tom back. He spoke at my very first 10x Medical Device Conference way back in 2013.

Thinking that clinicians care deeply about, have anxiously been awaiting, or can’t live without your new technology and the unsolvable problem it allegedly solves is a recipe for disaster.

In his presentation, veteran medtech marketer and runner-up for People magazine’s 2019 Sexiest Man Alive honor Tom McCall will share how to jump start the effectiveness of your marketing programs by:
1. Understanding the true value you bring to the market — and realizing nobody cares
2. Learning the importance of motivating through emotion and persuading through reason
3. Breaking down barriers to connect with clinicians

Tom McCall

Details to follow but Maren is “all over” this topic.

Maren Nelson

Click here to apply for one of the twenty Fast Round spots.
This is how a ‘Fast Round’ works:

• It’ll be just you and Joe onstage, both sitting on bar stools.
• Joe will ask questions, the kind he’d ask if he walked up to your trade show booth.
• Joe won’t prepare in advance. In fact, the less he knows, the better.
• Joe will start with this question: “Tell us your name, where you work, and why we should care.”
• Questions will flow naturally from there.
• Joe may also ask (so be prepared): “Teach us something about your work (but not in any way self-promotional) that you believe the average guest in our audience may not know.”
• If you choose to bring something onstage, it will be small enough for you to carry on and off the stage.
• You’ll need to fill out a simple one-page template. During our three minutes, we’ll project it onscreen to aid visual learners. It will also appear in show photographs (and can subsequently be used for your social media efforts).
• It will be recorded and professionally edited for your later use, however you see fit.

It’ll be fun, casual, and a real crowd-pleaser. Starring you!

Here’s an sample Fast Round. Should we feature you too?
(A modest additional charge assessed to cover production costs.)

10x

During our short break, meet exhibitors who have the technologies and skills to get you to market smarter – and faster!

Break

Rob is among the first people I met when I inherited the Medical Devices Group back in 2011.

From Rob’s LinkedIn profile:
Rob Packard is a regulatory consultant specializing in 510(k) submissions and helping start-up medical device companies with quality and regulatory requirements. The most favorite part of his job is training others.

Rob has 25 years experience in the medical device, pharmaceutical and biotechnology industries. He is a graduate of UConn in Chemical Engineering. Rob was a senior manager at several medical device companies—including President/CEO of a laparoscopic imaging company. His Quality Management System expertise covers all aspects of developing, training, implementing, and maintaining ISO 13485 and ISO 14971 certification. From 2009-2012, he was a lead auditor and instructor for one of the largest Notified Bodies. Rob’s specialty is regulatory submissions for high-risk medical devices, such as implants and drug/device combination products for CE marking applications, Canadian medical device applications and 510(k) submissions.

Specialties: 510(k) Submissions, FDA eCopy, Public Speaking, Distance Learning, Risk Management, Design Controls, MDSAP, CE Marking, Canadian Medical Device Applications, Post-Marketing Activities, Supplier Quality, CAPA, Auditing, Sterilization Validation, Lean Manufacturing, Silicone Chemistry, Extrusion, Bioprocess Engineering, and Strategy.

Rob Packard

In a connection economy, relationships are the new currency. If you want to continue to reach your Medical Device customers in this hyper-competitive age of social media, your marketing needs to focus on building relationships. Your metrics need to expand beyond ROI to include ROR: Return on Relationship™, #ROR. While ROI is simple dollars and cents, ROR is about people…including the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations, and sharing.

Ted Rubin

Lunch

Details to Follow

Joseph Anderson

We’re looking for the very best speakers on topics that interest you most.

Who would you like to see present? Recommend a speaker or topic – or apply to present your topic.

You?

Click here to apply for one of the twenty Fast Round spots.
This is how a ‘Fast Round’ works:

• It’ll be just you and Joe onstage, both sitting on bar stools.
• Joe will ask questions, the kind he’d ask if he walked up to your trade show booth.
• Joe won’t prepare in advance. In fact, the less he knows, the better.
• Joe will start with this question: “Tell us your name, where you work, and why we should care.”
• Questions will flow naturally from there.
• Joe may also ask (so be prepared): “Teach us something about your work (but not in any way self-promotional) that you believe the average guest in our audience may not know.”
• If you choose to bring something onstage, it will be small enough for you to carry on and off the stage.
• You’ll need to fill out a simple one-page template. During our three minutes, we’ll project it onscreen to aid visual learners. It will also appear in show photographs (and can subsequently be used for your social media efforts).
• It will be recorded and professionally edited for your later use, however you see fit.

It’ll be fun, casual, and a real crowd-pleaser. Starring you!

Here’s an sample Fast Round. Should we feature you too?
(A modest additional charge assessed to cover production costs.)

10x

We’re looking for the very best speakers on topics that interest you most.

Who would you like to see present? Recommend a speaker or topic – or apply to present your topic.

You?

No offense to our speakers, but this is my favorite part of every 10x.

Make your own sundae with all the toppings! Yay!

Ice Cream Social!

We’re looking for the very best speakers on topics that interest you most.

Who would you like to see present? Recommend a speaker or topic – or apply to present your topic.

You?

We’re looking for the very best speakers on topics that interest you most.

Who would you like to see present? Recommend a speaker or topic – or apply to present your topic.

You?

Take a break in the sun. Or refresh yourself for the evening. Whatever you like… it’s free play.

Sunshine!

Dinner

Breakfast

Joe recaps main takeaways from day one and kicks off our second day of education and networking with your fellow medical device industry leaders.

Joe Hage

We’re looking for the very best speakers on topics that interest you most.

Who would you like to see present? Recommend a speaker or topic – or apply to present your topic.

You?

We’re looking for the very best speakers on topics that interest you most.

Who would you like to see present? Recommend a speaker or topic – or apply to present your topic.

You?

Click here to apply for one of the twenty Fast Round spots.
This is how a ‘Fast Round’ works:

• It’ll be just you and Joe onstage, both sitting on bar stools.
• Joe will ask questions, the kind he’d ask if he walked up to your trade show booth.
• Joe won’t prepare in advance. In fact, the less he knows, the better.
• Joe will start with this question: “Tell us your name, where you work, and why we should care.”
• Questions will flow naturally from there.
• Joe may also ask (so be prepared): “Teach us something about your work (but not in any way self-promotional) that you believe the average guest in our audience may not know.”
• If you choose to bring something onstage, it will be small enough for you to carry on and off the stage.
• You’ll need to fill out a simple one-page template. During our three minutes, we’ll project it onscreen to aid visual learners. It will also appear in show photographs (and can subsequently be used for your social media efforts).
• It will be recorded and professionally edited for your later use, however you see fit.

It’ll be fun, casual, and a real crowd-pleaser. Starring you!

Here’s an sample Fast Round. Should we feature you too?
(A modest additional charge assessed to cover production costs.)

10x

Break

We’re looking for the very best speakers on topics that interest you most.

Who would you like to see present? Recommend a speaker or topic – or apply to present your topic.

You?

We’re looking for the very best speakers on topics that interest you most.

Who would you like to see present? Recommend a speaker or topic – or apply to present your topic.

You?

Lunch

We’re looking for the very best speakers on topics that interest you most.

Who would you like to see present? Recommend a speaker or topic – or apply to present your topic.

You?

We’re looking for the very best speakers on topics that interest you most.

Who would you like to see present? Recommend a speaker or topic – or apply to present your topic.

You?

Click here to apply for one of the twenty Fast Round spots.
This is how a ‘Fast Round’ works:

• It’ll be just you and Joe onstage, both sitting on bar stools.
• Joe will ask questions, the kind he’d ask if he walked up to your trade show booth.
• Joe won’t prepare in advance. In fact, the less he knows, the better.
• Joe will start with this question: “Tell us your name, where you work, and why we should care.”
• Questions will flow naturally from there.
• Joe may also ask (so be prepared): “Teach us something about your work (but not in any way self-promotional) that you believe the average guest in our audience may not know.”
• If you choose to bring something onstage, it will be small enough for you to carry on and off the stage.
• You’ll need to fill out a simple one-page template. During our three minutes, we’ll project it onscreen to aid visual learners. It will also appear in show photographs (and can subsequently be used for your social media efforts).
• It will be recorded and professionally edited for your later use, however you see fit.

It’ll be fun, casual, and a real crowd-pleaser. Starring you!

Here’s an sample Fast Round. Should we feature you too?
(A modest additional charge assessed to cover production costs.)

10x

Break

We’re looking for the very best speakers on topics that interest you most.

Who would you like to see present? Recommend a speaker or topic – or apply to present your topic.

You?

We’re looking for the very best speakers on topics that interest you most.

Who would you like to see present? Recommend a speaker or topic – or apply to present your topic.

You?

A little real-time feedback from you:
• What did you love?
• What can we improve for next time?
A special discount toward future 10x Medical Device Conferences will be available only at this time as a thank-you to those to stay until the end for the feedback session.

Joe Hage

It’s true, the day-long program has concluded.

But the new relationships you formed are just beginning!

If you go back to work and don’t keep in touch with the people you met, well, why’d you come in the first place?

Go. Cement relationships. Build your network of medical device professionals on whom you can rely.

Start with me: linkedin.com/in/joehageonline.

You’re a 10x alumnus now! You can call me anytime, for anything.

I’m happy to know you.

Keep in touch!