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Why You Should Attend “10x Medical Device Conference” April 15-16, 2020

10x Medical Device Conference is the cross-functional event where the medical device industry unites to grow your skills, network, and profit.

It’s designed to foster strong professional relationships among medical device players eager to learn smarter ways to do things with industry-leading resources.

For what level? This medical device event is geared equally for senior and junior level professionals in the medical device industry.

If you’re senior, you’ll return with ideas the team can use. If junior, you’ll return with specific lessons, materials, and action items to do your job better.

Want the full story why? Then click here.

Are you a First Timer?

If you haven’t attended a 10x Medical Device event yet, make 2020 the year you do.
Wear jeans, indulge in our famous ice cream social, relax with movie clips between medical device networking sessions, and enjoy music videos in the background during the breaks.

In short, come!

The Agenda

Attend and join our tightly knit group of industry professionals.

Download schedule
  • April 14, 2020 Before the Conference
  • April 15, 2020 Day 1
  • April 16, 2020 Day 2

7:30 AM

Registration

Our medical device conference registration table will be open all day. We encourage you to check-in with us before 5:15 PM if you’re joining us for the keynote presentation at 5:30 PM.

10x

8:15 AM

(Optional)

3-Hour Workshop: Today's Health Economics and Reimbursement Landscape

“The FDA gives you permission to sell your technology, but it doesn’t give us a single reason why we should buy it.”
– An official from the Centers for Medicare and Medicaid Services (CMS)
Innumerable medical devices and diagnostics make it all the way through proof-of-concept, venture capital funding, patenting, and FDA clearance only to be denied coverage and reimbursement by CMS and private payers. A myth still abounds that FDA clearance is the ultimate hurdle. Those believing this myth, however, sail over the FDA hurdle only to smash into the wall that is the payer system. Where’s the disconnect?
Health economics is an area of research that manufacturers often want to ignore when developing a new product – and it’s killing them.
What’s more, reimbursement rules are continually changing, and your established value proposition has to be continually updated and re-proven to adapt to the changing market environment. This, even if your product has a history of successful market access and utilization.
In this workshop, Nic will share his secrets for obtaining reimbursement – or getting paid – by any one of a number of customers. The morning will be filled with case studies providing concrete examples of what to do – and what not to do – to achieve and maintain market success. This is a session you shouldn’t miss.

Nic Anderson

8:30 AM

(Optional)

3-Hour Workshop: Avoid Tragic Failure by Designing Upside Down

1:15 PM

(Optional)

3-Hour Workshop: Fifteen Habits of Highly Effective Regulatory and Quality Professionals

In the spirit of Steven Covey’s Seven Habits of Highly Effective People, this 3-hour workshop will present the Seven Habits of Highly Effective Regulatory Professionals in combination with the Seven Habits of Highly Effective Quality Professionals in an interactive and entertaining way.
As regulatory and quality is highly interrelated, regulatory and quality habits (a.k.a. best practices) will be presented in an alternating fashion with many examples, case studies and lessons to be learned along the way. A bonus habit applicable to both regulatory and quality professionals will also be shared making for a total of Fifteen Habits of Highly Effective Regulatory and Quality Professionals.

Jon Speer and Mike Drues will use their half-century of combined medical device experience to provide attendees with specific and actionable suggestions to both minimize time-to-market and post-market challenges in a fun and entertaining fashion! Participants will have the opportunity to ask Jon and Mike questions and get a little free consulting in exchange for their attendance. Don’t miss this one-of-a-kind experience to see Jon and Mike tag-team to create a uniquely educational and entertaining experience.

Michael DruesJon Speer

1:30 PM

(Optional)

3-Hour Workshop: The Essentials for Medical Device Marketing Success

If you or members of your team work in the marketing of medical devices, we heartily recommend you take this 3-hour workshop with Joe Hage, veteran medical device marketing expert, leader of the Medical Devices Group at MedicalDevicesGroup.net, and host of the family of 10x Medical Device events.

Joe will devote 15 minutes of the class to each of the first 10 to register. You can use that time however you see fit: Review your value proposition, website communication, lead generation efforts; really, anything you like.

The balance of the time will be spent covering many of the strategies and tactics Joe has used successfully with clients for the past decade.

Bonus! At the end of the workshop, interested registrants will have the option to get a one-on-one hour-long consultation with Joe for just $100.

Joe Hage

5:30 PM

KEYNOTE: TBD

6:15 PM

2-Hour Welcome Reception

• 2-hour reception and networking with our sponsors, exhibitors, and guests
• Two drink tickets, light food included
EVERYONE IS WELCOME!
Can’t make the whole event but want to mingle and learn? No problem, join us Tuesday night for our keynote and reception.
We’d love to see you!

Come to our Reception!

7:45 AM

Breakfast

9:00 AM

Conference Opens

Conference Host Joe Hage welcomes you to the conference and sets the stage for a productive and enjoyable two-day event.

Joe Hage

9:10 AM

(Optional)

How to Avoid the Single Biggest Medtech Marketing Mistake

I’m delighted to welcome Tom back. He spoke at my very first 10x Medical Device Conference way back in 2013.

Thinking that clinicians care deeply about, have anxiously been awaiting, or can’t live without your new technology and the unsolvable problem it allegedly solves is a recipe for disaster.

In his presentation, veteran medtech marketer and runner-up for People magazine’s 2019 Sexiest Man Alive honor Tom McCall will share how to jump start the effectiveness of your marketing programs by:
1. Understanding the true value you bring to the market — and realizing nobody cares
2. Learning the importance of motivating through emotion and persuading through reason
3. Breaking down barriers to connect with clinicians

Tom McCall

9:40 AM

(Optional)

How to Wield QMS as a Strategic Advantage

Details to follow but Maren is “all over” this topic.

Maren Nelson

10:10 AM

Fast Round: Meet 5 Companies That Can Help You Right Away, Part 1

Click here to apply for one of the twenty Fast Round spots.
This is how a ‘Fast Round’ works:

  • It’ll be just you and Joe onstage, both sitting on bar stools.
  • Joe will ask questions, the kind he’d ask if he walked up to your trade show booth.
  • Joe won’t prepare in advance. In fact, the less he knows, the better.
  • Joe will start with this question: “Tell us your name, where you work, and why we should care.”
  • Questions will flow naturally from there.
  • Joe may also ask (so be prepared): “Teach us something about your work (but not in any way self-promotional) that you believe the average guest in our audience may not know.”
  • If you choose to bring something onstage, it will be small enough for you to carry on and off the stage.
  • You’ll need to fill out a simple one-page template. During our three minutes, we’ll project it onscreen to aid visual learners. It will also appear in show photographs (and can subsequently be used for your social media efforts).
  • It will be recorded and professionally edited for your later use, however you see fit.

It’ll be fun, casual, and a real crowd-pleaser. Starring you!

Here’s an sample Fast Round. Should we feature you too?
(A modest additional charge assessed to cover production costs.)

10x

10:30 AM

Break

During our short break, meet exhibitors who have the technologies and skills to get you to market smarter – and faster!

Break

11:00 AM

Rob Packard

Rob is among the first people I met when I inherited the Medical Devices Group back in 2011.

From Rob’s LinkedIn profile:
Rob Packard is a regulatory consultant specializing in 510(k) submissions and helping start-up medical device companies with quality and regulatory requirements. The most favorite part of his job is training others.

Rob has 25 years experience in the medical device, pharmaceutical and biotechnology industries. He is a graduate of UConn in Chemical Engineering. Rob was a senior manager at several medical device companies—including President/CEO of a laparoscopic imaging company. His Quality Management System expertise covers all aspects of developing, training, implementing, and maintaining ISO 13485 and ISO 14971 certification. From 2009-2012, he was a lead auditor and instructor for one of the largest Notified Bodies. Rob’s specialty is regulatory submissions for high-risk medical devices, such as implants and drug/device combination products for CE marking applications, Canadian medical device applications and 510(k) submissions.

Specialties: 510(k) Submissions, FDA eCopy, Public Speaking, Distance Learning, Risk Management, Design Controls, MDSAP, CE Marking, Canadian Medical Device Applications, Post-Marketing Activities, Supplier Quality, CAPA, Auditing, Sterilization Validation, Lean Manufacturing, Silicone Chemistry, Extrusion, Bioprocess Engineering, and Strategy.

Rob Packard

11:30 AM

Building Greater Intimacy with Clients and Profit from ROR (Return on Relationship)

In a connection economy, relationships are the new currency. If you want to continue to reach your Medical Device customers in this hyper-competitive age of social media, your marketing needs to focus on building relationships. Your metrics need to expand beyond ROI to include ROR: Return on Relationship™, #ROR. While ROI is simple dollars and cents, ROR is about people…including the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations, and sharing.

Ted Rubin

12:00 PM

Lunch

1:00 PM

Joseph Anderson

1:30 PM

TBD

2:00 PM

Fast Round: Meet 5 Companies That Can Help You Right Away, Part 2

Click here to apply for one of the twenty Fast Round spots.
This is how a ‘Fast Round’ works:

  • It’ll be just you and Joe onstage, both sitting on bar stools.
  • Joe will ask questions, the kind he’d ask if he walked up to your trade show booth.
  • Joe won’t prepare in advance. In fact, the less he knows, the better.
  • Joe will start with this question: “Tell us your name, where you work, and why we should care.”
  • Questions will flow naturally from there.
  • Joe may also ask (so be prepared): “Teach us something about your work (but not in any way self-promotional) that you believe the average guest in our audience may not know.”
  • If you choose to bring something onstage, it will be small enough for you to carry on and off the stage.
  • You’ll need to fill out a simple one-page template. During our three minutes, we’ll project it onscreen to aid visual learners. It will also appear in show photographs (and can subsequently be used for your social media efforts).
  • It will be recorded and professionally edited for your later use, however you see fit.

It’ll be fun, casual, and a real crowd-pleaser. Starring you!

Here’s an sample Fast Round. Should we feature you too?
(A modest additional charge assessed to cover production costs.)

10x

2:30 PM

TBD

2:50 PM

Ice Cream Social (Very Important!)

No offense to our speakers, but this is my favorite part of every 10x.

Make your own sundae with all the toppings! Yay!

Ice Cream Social!

3:30 PM

TBD

4:00 PM

TBD

4:30 PM

Day 1 Program Concludes

Take a break in the sun. Or refresh yourself for the evening. Whatever you like… it’s free play.

Sunshine!

6:00 PM

Dinner

7:45 AM

Breakfast

9:00 AM

Conference Resumes

Joe recaps main takeaways from day one and kicks off our second day of education and networking with your fellow medical device industry leaders.

Joe Hage

9:10 AM

TBD

9:40 AM

TBD

10:10 AM

Fast Round: Meet 5 Companies That Can Help You Right Away, Part 3

Click here to apply for one of the twenty Fast Round spots.
This is how a ‘Fast Round’ works:

  • It’ll be just you and Joe onstage, both sitting on bar stools.
  • Joe will ask questions, the kind he’d ask if he walked up to your trade show booth.
  • Joe won’t prepare in advance. In fact, the less he knows, the better.
  • Joe will start with this question: “Tell us your name, where you work, and why we should care.”
  • Questions will flow naturally from there.
  • Joe may also ask (so be prepared): “Teach us something about your work (but not in any way self-promotional) that you believe the average guest in our audience may not know.”
  • If you choose to bring something onstage, it will be small enough for you to carry on and off the stage.
  • You’ll need to fill out a simple one-page template. During our three minutes, we’ll project it onscreen to aid visual learners. It will also appear in show photographs (and can subsequently be used for your social media efforts).
  • It will be recorded and professionally edited for your later use, however you see fit.

It’ll be fun, casual, and a real crowd-pleaser. Starring you!

Here’s an sample Fast Round. Should we feature you too?
(A modest additional charge assessed to cover production costs.)

10x

10:30 AM

Break

11:00 AM

TBD

11:30 AM

TBD

12:00 PM

Lunch

1:00 PM

TBD

1:30 PM

TBD

2:00 PM

Fast Round: Meet 5 Companies That Can Help You Right Away, Part 4

Click here to apply for one of the twenty Fast Round spots.
This is how a ‘Fast Round’ works:

  • It’ll be just you and Joe onstage, both sitting on bar stools.
  • Joe will ask questions, the kind he’d ask if he walked up to your trade show booth.
  • Joe won’t prepare in advance. In fact, the less he knows, the better.
  • Joe will start with this question: “Tell us your name, where you work, and why we should care.”
  • Questions will flow naturally from there.
  • Joe may also ask (so be prepared): “Teach us something about your work (but not in any way self-promotional) that you believe the average guest in our audience may not know.”
  • If you choose to bring something onstage, it will be small enough for you to carry on and off the stage.
  • You’ll need to fill out a simple one-page template. During our three minutes, we’ll project it onscreen to aid visual learners. It will also appear in show photographs (and can subsequently be used for your social media efforts).
  • It will be recorded and professionally edited for your later use, however you see fit.

It’ll be fun, casual, and a real crowd-pleaser. Starring you!

Here’s an sample Fast Round. Should we feature you too?
(A modest additional charge assessed to cover production costs.)

10x

2:20 PM

Break

2:45 PM

TBD

3:15 PM

TBD

3:45 PM

Closing Thoughts

A little real-time feedback from you:
• What did you love?
• What can we improve for next time?
A special discount toward future 10x Medical Device Conferences will be available only at this time as a thank-you to those to stay until the end for the feedback session.

Joe Hage

4:00 PM

Program Ends (kind of)

It’s true, the day-long program has concluded.

But the new relationships you formed are just beginning!

If you go back to work and don’t keep in touch with the people you met, well, why’d you come in the first place?

Go. Cement relationships. Build your network of medical device professionals on whom you can rely.

Start with me: linkedin.com/in/joehageonline.

You’re a 10x alumnus now! You can call me anytime, for anything.

I’m happy to know you.

Keep in touch!

Top Speakers

You'll Get To Know These Medical Device Leaders

Tom McCall

ICU Medical

Corporate Vice President/General Manager; global marketing, sales, and general management

Ted Rubin

CMO & Advisory Board Member, Photofy, Inc.

Photofy CMO and various Advisory Boards... Speaker / Author / Provocateur

Joseph Anderson

Institute For Process Excellence

Specializing in enterprise operational excellence: Training and standards

Rob Packard

Medical Device Academy

Highly sought-after quality and regulatory consultant for device start-ups; loves training others

Maren Nelson

M Nelson Consulting

Medical Device Development, Quality System, and Regulatory Specialist

Nic Anderson

LDD Partners

Independent consultant on reimbursement and funding strategy

Joe Hage

Medical Devices Group

Your 10x Host, Chairman of the Medical Devices Group, and medical device marketing consultant

Jon Speer

Greenlight Guru

Founder & VP of this QMS software exclusively for med device companies

Michael Drues

Vascular Sciences

President of Vascular Sciences, an education, training & consulting company

You?

Future Speaker

Apply or recommend a speaker or topic to shape this and future 10x events

Best Prices Available Now!

Low Risk: Generous refund policy if you need to cancel for any reason!
Discounts: Available for students, the unemployed, and groups of 3+.

$120

* HIGHER AT DOOR

Keynote + Reception Only 🍷

Event Highlight: Enjoy our keynote speaker and mingle with guests from around the world over food and drink.

Buy Tickets

$1895

* EXCLUDES WORKSHOPS

Full Conference 🍨

Become part of our tightly knit 10x alumni network, discuss the latest topics with medical device experts, and eat ice cream!

Day pass: $1295

Buy Tickets

$325

Workshops Only ☕

In-depth, three-hour-long deep dives taught by Medical Devices Group experts; morning and afternoon sessions sold separately.

Buy Tickets

Special Offer

Send 3 for the price of 2!

  • With Workshops

    $1695

    each

  • Without Workshops

    $1260

    each

  • Keynote + one day

    $945

    each

MORE INFORMATION

Early Bird

Buy early! You can cancel and get 100% back through Feb 14, 2020.

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not the first to ask it!

Book Hotel

This is a beautiful facility.
We’re returning for the third time!

Read Blog

Videos, slides, and transcripts
from industry-renowned speakers!

What Alumni Say About 10x

Testimonials

I am never not going to go to 10x. This is a MUST ATTEND event.

John Eckberg

Cook Group

The people you pulled aside for us, and the relaxed, collaborative tone were excellent.

Brett Goldsmith

Nanomedical Diagnostics

I’ve never been to a conference where I made connections like this one.

Leonard Eisner

Medical device consultant

I hope other conferences “drop the pretense” and let people be themselves like 10x does.

Nicholas Anderson

Intermountain Health

The April 2018 event exceeded expectations. Top notch with lots of extras.

Jason Spencer

Henkel

My only regret is not inviting more people.

Rob Packard

Medical Device Academy

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