I recognize few Medical Devices Group readers have a Siemens-sized budget, but if you are in medical device marketing or compete in Siemens categories, you won’t want to miss this presentation from Francisco Miguel Trigueiros, Managing Director of Global Product Marketing at Siemens Healthineers.
Archives for August 2017
Disruptive Medical Device Marketing
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The Dexcom Labeling Change That Really Helped Diabetics
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Our April 2018 agenda, The Dexcom Labeling Change That Really Helped Diabetics
Gary Cohen, Sr. Director Software Center of Excellence at Dexcom, gave us a glimpse how Dexcom won the labeling change that allows them to claim “The Dexcom G5 is FDA-cleared and lets you monitor without pricking your finger.”
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