MB Privitera

Principal, HS Design

Mary Beth Privitera, M.Design, PhD, FIDSA
Principal, HFE/Research, HS- Design, Inc.
Co-Chair & Faculty, Association for the Advancement of Medical Instrumentation Human Engineering Committee
Associate Professor, Director, Medical Device Innovation & Entrepreneurship Program
Department of Biomedical Engineering, University of Cincinnati

Dr. Mary Beth Privitera, M.Design, FIDSA, is internationally known as an expert in medical product design, specifically in the area of contextual inquiry, research and the application of human factors. She is a principal at HS- Design, responsible for human factors and research. Additionally, she serves as faculty and co-chair of the Association for the Advancement of Medical Instrumentation’s Human Engineering Committee.

Privitera also holds an appointment as Associate Professor at the University of Cincinnati’s Department of Biomedical Engineering and works collaboratively among the Colleges of Medicine, Engineering and Design. She is the director of the Medical Device Innovation and Entrepreneurship Program at the University of Cincinnati.

She has been associated with more than a large number of product releases and holds several patents. She has worked in the areas of endovascular neurosurgery, cardiology, general and vascular surgery, wound healing, temperature management and central access devices. Her current research focuses on applied ergonomics, design research and clinical applications for additive manufacturing processes. She has authored Contextual Inquiry for Medical Device Design, promoting best practices for phase zero medical device development.