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CEO, President MedWorld Advisors

Ms. Florence Joffroy-Black is a Medical Device Marketing Executive, with expertise in international markets for more than 25 years. Born in France and now living in the U.S., she truly has global presence, knowledge and insight.

Her experience includes positions such as Global Vice President of Strategic Marketing, for Corporations big and small (such as Draeger Medical, Itamar Medical) as well as working as Marketing Expert/Consultant for corporations such as HP Medical, Tyco Electronics and TRW. She knows how to utilize marketing as a driving force for success by creating key relationships, driving focused branding and developing mission critical content messaging.

She has become skilled in setting marketing strategies for both inorganic and organic growth. Her worldwide results include launching successful product lines around the world, setting and implementing expansion strategies completing integration of M&A as well as implementation of new innovations and product introductions. These experiences have led to a global track record of success for both large and small corporations where both inorganic and organic growth goals were met and often exceeded.

Florence has been involved in “go-to-market” strategies on every major developed continent (Europe, Asia, Africa, Australia, North and South America). Her contributions have resulted in her business group going from being an acquired entity to being the driving force for a completely integrated product line across all of a Multi-Billion Corporate portfolio of products.

Florence has learned the value of initiating, developing, and managing strategic alliances into focused marketing campaigns. Florence’s core skills include globalization, strategic road-maps, innovation and growth. She is now focused in helping companies create Marketing strategies with clear goals and targets for measurable growth and success. She has a double Master Degree in both Marketing and Finance.