How to Avoid the Single Biggest Medtech Marketing Mistake

I’m delighted to welcome Tom back. He spoke at my very first 10x Medical Device Conference way back in 2013.

Thinking that clinicians care deeply about, have anxiously been awaiting, or can’t live without your new technology and the unsolvable problem it allegedly solves is a recipe for disaster.

In his presentation, veteran medtech marketer Tom McCall will share how to jump start the effectiveness of your marketing programs by:
1. Understanding the true value you bring to the market — and realizing nobody cares
2. Learning the importance of motivating through emotion and persuading through reason
3. Breaking down barriers to connect with clinicians