Building Greater Intimacy with Clients and Profit from ROR (Return on Relationship)

In a connection economy, relationships are the new currency. If you want to continue to reach your Medical Device customers in this hyper-competitive age of social media, your marketing needs to focus on building relationships. Your metrics need to expand beyond ROI to include ROR: Return on Relationship™, #ROR. While ROI is simple dollars and cents, ROR is about people…including the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations, and sharing.