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Archives for August 2017

Disruptive Medical Device Marketing

I recognize few Medical Devices Group readers have a Siemens-sized budget, but if you are in medical device marketing or compete in Siemens categories, you won’t want to miss this presentation from Francisco Miguel Trigueiros, Managing Director of Global Product Marketing at Siemens Healthineers.

PDF Click here for a copy of the slides.

And click here to see our April 2018 agenda!

The Dexcom Labeling Change That Really Helped Diabetics

Gary Cohen, Sr. Director Software Center of Excellence at Dexcom, gave us a glimpse how Dexcom won the labeling change that allows them to claim “The Dexcom G5 is FDA-cleared and lets you monitor without pricking your finger.”

PDF Click here for a copy of the slides.