Why You Should Attend “10x Medical Device Conference” April 15-16, 2020

10x Medical Device Conference is the cross-functional event where the medical device industry unites to grow your skills, network, and profit.

It’s designed to foster strong professional relationships among medical device players eager to learn smarter ways to do things with industry-leading resources.

For what level? This medical device event is geared equally for senior and junior level professionals in the medical device industry.

If you’re senior, you’ll return with ideas the team can use. If junior, you’ll return with specific lessons, materials, and action items to do your job better.

Want the full story why? Then click here.

Are you a First Timer?

If you haven’t attended a 10x Medical Device event yet, make 2020 the year you do.
Wear jeans, indulge in our famous ice cream social, relax with movie clips between medical device networking sessions, and enjoy music videos in the background during the breaks.

In short, come!

The Agenda

Attend and join our tightly knit group of industry professionals.

Download schedule
  • April 14, 2020 Before the Conference
  • April 15, 2020 Day 1
  • April 16, 2020 Day 2

7:30 AM

Registration

Our medical device conference registration table will be open all day. We encourage you to check-in with us before 5:15 PM if you’re joining us for the keynote presentation at 5:30 PM.

10x

8:15 AM

(Optional)

3-Hour Workshop: Designing with Regulatory in Mind

You already have a risk management procedure, and you already have risk management training, but do you know how to update your training and procedures for all three of the new risk management requirements?

Yes, there are three:
ISO 14971:2019 – December 16, 2019 (49 pages)
ISO/TR 24971:2020 – February 2, 2020 (100 pages)
EU MDR Annex 1 – May 26, 2020 (Sections 1-9)

The last time we had a major change in risk management requirements was in 2012. EN ISO 14971:2012 was published, and everyone learned the hard way about the 7 deviations. Nearly 100% of device companies received a non-conformity related risk management due to one of those 7 deviations. This year, instead of one standard change, there are three changes.

You can read the 150 pages of new material, identify gaps in your procedure, edit your procedure, and create a training for every design engineer in your company. Then you can start to update all of your risk management files for the FDA and CE Marking.

We revised our risk management procedure twice, updated our risk management training webinar, and we’re hosting a new webinar on February 10, 2020. If you need help with a plan to update your risk management files, you could also attend our 3-hour workshop at Joe Hage’s 10x Medical Device Conference in San Diego on April 14.

The workshop will have 3 parts. Rob Packard will explain what changed in Part 1. Mary Vater will explain the impact of these changes on your software development documentation. During Part 3, we will open the workshop to an extra long Q&A session to answer your specific questions.

You might be curious why we are devoting one-third of the workshop to software development. EN ISO 14971:2012 only used the word “software” once in the body of the standard, and 13 times in the annexes; while ISO 14971:2019 uses the word “software” 8 times, and ISO/TR 24971:2020 uses the word “software” 46 times. There is more emphasis on the application of risk management, because integrating devices with software applications is the single biggest trend in our industry. We also know that documenting software risk management is your weakness.

Rob Packard

8:30 AM

(Optional)

3-Hour Workshop: Today's Health Economics and Reimbursement Landscape

“The FDA gives you permission to sell your technology, but it doesn’t give us a single reason why we should buy it.”
– An official from the Centers for Medicare and Medicaid Services (CMS)
Innumerable medical devices and diagnostics make it all the way through proof-of-concept, venture capital funding, patenting, and FDA clearance only to be denied coverage and reimbursement by CMS and private payers. A myth still abounds that FDA clearance is the ultimate hurdle. Those believing this myth, however, sail over the FDA hurdle only to smash into the wall that is the payer system. Where’s the disconnect?
Health economics is an area of research that manufacturers often want to ignore when developing a new product – and it’s killing them.
What’s more, reimbursement rules are continually changing, and your established value proposition has to be continually updated and re-proven to adapt to the changing market environment. This, even if your product has a history of successful market access and utilization.
In this workshop, Nic will share his secrets for obtaining reimbursement – or getting paid – by any one of a number of customers. The morning will be filled with case studies providing concrete examples of what to do – and what not to do – to achieve and maintain market success. This is a session you shouldn’t miss.

Nic Anderson

1:15 PM

(Optional)

3-Hour Workshop: Are You Sure You Know The Best Regulatory Pathway For Your New Medical Device?

In the spirit of Steven Covey’s Seven Habits of Highly Effective People, this 3-hour workshop will present the Seven Habits of Highly Effective Regulatory Professionals in combination with the Seven Habits of Highly Effective Quality Professionals in an interactive and entertaining way.
As regulatory and quality is highly interrelated, regulatory and quality habits (a.k.a. best practices) will be presented in an alternating fashion with many examples, case studies and lessons to be learned along the way. A bonus habit applicable to both regulatory and quality professionals will also be shared making for a total of Fifteen Habits of Highly Effective Regulatory and Quality Professionals.

Mike Drues never disappoints. He’ll share specific and actionable suggestions to both minimize time-to-market and post-market challenges in a fun and entertaining fashion! Participants will have the opportunity to ask questions and get a little free consulting in exchange for their attendance. Don’t miss this one-of-a-kind experience, a uniquely educational and entertaining experience.

Michael Drues

1:30 PM

(Optional)

3-Hour Workshop: The Essentials for Medical Device Marketing Success

I used to say, “If you or members of your team work in the marketing of medical devices, we heartily recommend you take this 3-hour workshop with Joe Hage, veteran medical device marketing expert, leader of the Medical Devices Group at MedicalDevicesGroup.net, and host of the family of 10x Medical Device events.”

And while that’s still true, the incomparable Ted Rubin will join me on stage for the three hours. Ted is a force of nature, a highly sought-after speaker on the international circuit.

If you leave our session without a different mindset about how to approach your medical device marketing in this day and age, then we’ve done something really, really wrong.

Bonus! At the end of the workshop, interested registrants will have the option to get a one-on-one hour-long consultation with Joe for just $100.

Ted RubinJoe Hage

5:30 PM

KEYNOTE: TBD

6:15 PM

2-Hour Welcome Reception

• 2-hour reception and networking with our sponsors, exhibitors, and guests
• Two drink tickets, light food included
EVERYONE IS WELCOME!
Can’t make the whole event but want to mingle and learn? No problem, join us Tuesday night for our keynote and reception.
We’d love to see you!

Come to our Reception!

7:45 AM

Breakfast

9:00 AM

Conference Opens

Conference Host Joe Hage welcomes you to the conference and sets the stage for a productive and enjoyable two-day event.

Joe Hage

9:10 AM

Artificial Intelligence in Medicine

9:40 AM

Global Good: Devices for the Poorest

10:10 AM

Fast Round: Meet 5 Companies That Can Help You Right Away, Part 1

Click here to apply for one of the twenty Fast Round spots.
This is how a ‘Fast Round’ works:

  • It’ll be just you and Joe onstage, both sitting on bar stools.
  • Joe will ask questions, the kind he’d ask if he walked up to your trade show booth.
  • Joe won’t prepare in advance. In fact, the less he knows, the better.
  • Joe will start with this question: “Tell us your name, where you work, and why we should care.”
  • Questions will flow naturally from there.
  • Joe may also ask (so be prepared): “Teach us something about your work (but not in any way self-promotional) that you believe the average guest in our audience may not know.”
  • If you choose to bring something onstage, it will be small enough for you to carry on and off the stage.
  • You’ll need to fill out a simple one-page template. During our three minutes, we’ll project it onscreen to aid visual learners. It will also appear in show photographs (and can subsequently be used for your social media efforts).
  • It will be recorded and professionally edited for your later use, however you see fit.

It’ll be fun, casual, and a real crowd-pleaser. Starring you!

Here’s an sample Fast Round. Should we feature you too?
(A modest additional charge assessed to cover production costs.)

10x

10:30 AM

Break

During our short break, meet exhibitors who have the technologies and skills to get you to market smarter – and faster!

Break

11:00 AM

Rob Packard

Rob is among the first people I met when I inherited the Medical Devices Group back in 2011.

From Rob’s LinkedIn profile:
Rob Packard is a regulatory consultant specializing in 510(k) submissions and helping start-up medical device companies with quality and regulatory requirements. The most favorite part of his job is training others.

Rob has 25 years experience in the medical device, pharmaceutical and biotechnology industries. He is a graduate of UConn in Chemical Engineering. Rob was a senior manager at several medical device companies—including President/CEO of a laparoscopic imaging company. His Quality Management System expertise covers all aspects of developing, training, implementing, and maintaining ISO 13485 and ISO 14971 certification. From 2009-2012, he was a lead auditor and instructor for one of the largest Notified Bodies. Rob’s specialty is regulatory submissions for high-risk medical devices, such as implants and drug/device combination products for CE marking applications, Canadian medical device applications and 510(k) submissions.

Specialties: 510(k) Submissions, FDA eCopy, Public Speaking, Distance Learning, Risk Management, Design Controls, MDSAP, CE Marking, Canadian Medical Device Applications, Post-Marketing Activities, Supplier Quality, CAPA, Auditing, Sterilization Validation, Lean Manufacturing, Silicone Chemistry, Extrusion, Bioprocess Engineering, and Strategy.

Rob Packard

11:30 AM

Building Greater Intimacy with Clients and Profit from ROR (Return on Relationship)

In a connection economy, relationships are the new currency. If you want to continue to reach your Medical Device customers in this hyper-competitive age of social media, your marketing needs to focus on building relationships. Your metrics need to expand beyond ROI to include ROR: Return on Relationship™, #ROR. While ROI is simple dollars and cents, ROR is about people…including the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations, and sharing.

Ted Rubin

12:00 PM

Lunch

1:00 PM

Yes, Innovate – But Do It With Guard Rails

1:30 PM

How to Avoid the Single Biggest Medtech Marketing Mistake

I’m delighted to welcome Tom back. He spoke at my very first 10x Medical Device Conference way back in 2013.

Thinking that clinicians care deeply about, have anxiously been awaiting, or can’t live without your new technology and the unsolvable problem it allegedly solves is a recipe for disaster.

In his presentation, veteran medtech marketer Tom McCall will share how to jump start the effectiveness of your marketing programs by:
1. Understanding the true value you bring to the market — and realizing nobody cares
2. Learning the importance of motivating through emotion and persuading through reason
3. Breaking down barriers to connect with clinicians

Tom McCall

2:00 PM

Fast Round: Meet 5 Companies That Can Help You Right Away, Part 2

Click here to apply for one of the twenty Fast Round spots.
This is how a ‘Fast Round’ works:

  • It’ll be just you and Joe onstage, both sitting on bar stools.
  • Joe will ask questions, the kind he’d ask if he walked up to your trade show booth.
  • Joe won’t prepare in advance. In fact, the less he knows, the better.
  • Joe will start with this question: “Tell us your name, where you work, and why we should care.”
  • Questions will flow naturally from there.
  • Joe may also ask (so be prepared): “Teach us something about your work (but not in any way self-promotional) that you believe the average guest in our audience may not know.”
  • If you choose to bring something onstage, it will be small enough for you to carry on and off the stage.
  • You’ll need to fill out a simple one-page template. During our three minutes, we’ll project it onscreen to aid visual learners. It will also appear in show photographs (and can subsequently be used for your social media efforts).
  • It will be recorded and professionally edited for your later use, however you see fit.

It’ll be fun, casual, and a real crowd-pleaser. Starring you!

Here’s an sample Fast Round. Should we feature you too?
(A modest additional charge assessed to cover production costs.)

10x

2:30 PM

How to Wield QMS as a Strategic Advantage

Details to follow but Maren is “all over” this topic.

Maren Nelson

2:50 PM

Ice Cream Social (Very Important!)

No offense to our speakers, but this is my favorite part of every 10x.

Make your own sundae with all the toppings! Yay!

Ice Cream Social!

3:30 PM

Gunter Wessels

4:00 PM

HAIs (Healthcare Associated Infections or Hospital Acquired Infections)

You First Services, Inc. was established with an overall goal of introducing innovative healthcare applications and solutions. Dr. Sharma’s company specializes in the acquisition, development, manufacturing and commercialization of unique scientific technologies.

Dr. Satish Sharma

4:30 PM

Day 1 Program Concludes

Take a break in the sun. Or refresh yourself for the evening. Whatever you like… it’s free play.

Sunshine!

6:00 PM

Dinner

7:45 AM

Breakfast

9:00 AM

Conference Resumes

Joe recaps main takeaways from day one and kicks off our second day of education and networking with your fellow medical device industry leaders.

Joe Hage

9:10 AM

Jeff Sauter

9:40 AM

TBD

10:10 AM

Fast Round: Meet 5 Companies That Can Help You Right Away, Part 3

Click here to apply for one of the twenty Fast Round spots.
This is how a ‘Fast Round’ works:

  • It’ll be just you and Joe onstage, both sitting on bar stools.
  • Joe will ask questions, the kind he’d ask if he walked up to your trade show booth.
  • Joe won’t prepare in advance. In fact, the less he knows, the better.
  • Joe will start with this question: “Tell us your name, where you work, and why we should care.”
  • Questions will flow naturally from there.
  • Joe may also ask (so be prepared): “Teach us something about your work (but not in any way self-promotional) that you believe the average guest in our audience may not know.”
  • If you choose to bring something onstage, it will be small enough for you to carry on and off the stage.
  • You’ll need to fill out a simple one-page template. During our three minutes, we’ll project it onscreen to aid visual learners. It will also appear in show photographs (and can subsequently be used for your social media efforts).
  • It will be recorded and professionally edited for your later use, however you see fit.

It’ll be fun, casual, and a real crowd-pleaser. Starring you!

Here’s an sample Fast Round. Should we feature you too?
(A modest additional charge assessed to cover production costs.)

10x

10:30 AM

Break

11:00 AM

TBD

11:30 AM

TBD

12:00 PM

Lunch

1:00 PM

TBD

1:30 PM

TBD

2:00 PM

Fast Round: Meet 5 Companies That Can Help You Right Away, Part 4

Click here to apply for one of the twenty Fast Round spots.
This is how a ‘Fast Round’ works:

  • It’ll be just you and Joe onstage, both sitting on bar stools.
  • Joe will ask questions, the kind he’d ask if he walked up to your trade show booth.
  • Joe won’t prepare in advance. In fact, the less he knows, the better.
  • Joe will start with this question: “Tell us your name, where you work, and why we should care.”
  • Questions will flow naturally from there.
  • Joe may also ask (so be prepared): “Teach us something about your work (but not in any way self-promotional) that you believe the average guest in our audience may not know.”
  • If you choose to bring something onstage, it will be small enough for you to carry on and off the stage.
  • You’ll need to fill out a simple one-page template. During our three minutes, we’ll project it onscreen to aid visual learners. It will also appear in show photographs (and can subsequently be used for your social media efforts).
  • It will be recorded and professionally edited for your later use, however you see fit.

It’ll be fun, casual, and a real crowd-pleaser. Starring you!

Here’s an sample Fast Round. Should we feature you too?
(A modest additional charge assessed to cover production costs.)

10x

2:20 PM

Break

2:45 PM

TBD

3:15 PM

TBD

3:45 PM

Closing Thoughts

A little real-time feedback from you:
• What did you love?
• What can we improve for next time?
A special discount toward future 10x Medical Device Conferences will be available only at this time as a thank-you to those to stay until the end for the feedback session.

Joe Hage

4:00 PM

Program Ends (kind of)

It’s true, the day-long program has concluded.

But the new relationships you formed are just beginning!

If you go back to work and don’t keep in touch with the people you met, well, why’d you come in the first place?

Go. Cement relationships. Build your network of medical device professionals on whom you can rely.

Start with me: linkedin.com/in/joehageonline.

You’re a 10x alumnus now! You can call me anytime, for anything.

I’m happy to know you.

Keep in touch!

Top Speakers

You'll Get To Know These Medical Device Leaders

Anthony Chang

CHOC

Founder of Artificial Intelligence in Medicine (AIMed) and Global Convener of Passionate People for Transformation

Maurizio Vecchione

Intellectual Ventures

Global health & development innovation ecosystem entrepeneur, investor, biotech, lifesciences & internet technologies

Tom McCall

ICU Medical

Corporate Vice President/General Manager; global marketing, sales, and general management

Ted Rubin

CMO & Advisory Board Member, Photofy, Inc.

Photofy CMO and various Advisory Boards... Speaker / Author / Provocateur

Maren Nelson

M Nelson Consulting

Medical Device Development, Quality System, and Regulatory Specialist

Joseph Anderson

Institute For Process Excellence

Specializing in enterprise operational excellence: Training and standards

Rob Packard

Medical Device Academy

Highly sought-after quality and regulatory consultant for device start-ups; loves training others

Nic Anderson

LDD Partners

Independent consultant on reimbursement and funding strategy

Joe Hage

Medical Devices Group

Your 10x Host, Chairman of the Medical Devices Group, and medical device marketing consultant

Michael Drues

Vascular Sciences

President of Vascular Sciences, an education, training & consulting company

Gunter Wessels

LiquidSMARTS

Practice General Manager at LiquidSMARTS

Dr. Satish Sharma

CEO, You First Services

Executive Chairman; acquires, develops, commercializes unique scientific technologies

Jeff Sauter

Steri-Tek

Optimizing Medical Device Sterilization with E-beam/X-Ray Technology

You?

Future Speaker

Apply or recommend a speaker or topic to shape this and future 10x events

Best Prices Available Now!

Low Risk: Generous refund policy if you need to cancel for any reason!
Discounts: Available for students, the unemployed, and groups of 3+.

$130

* HIGHER AT DOOR

Keynote + Reception Only 🍷

Event Highlight: Enjoy our keynote speaker and mingle with guests from around the world over food and drink.

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$1995

* EXCLUDES WORKSHOPS

Full Conference 🍨

Become part of our tightly knit 10x alumni network, discuss the latest topics with medical device experts, and eat ice cream!

Day pass: $1495

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$325

Workshops Only ☕

In-depth, three-hour-long deep dives taught by Medical Devices Group experts; morning and afternoon sessions sold separately.

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Special Offer

Send 3 for the price of 2!

  • With Workshops

    $1765

    each

  • Without Workshops

    $1330

    each

  • Keynote + one day

    $1085

    each

MORE INFORMATION

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Buy early! You can cancel and get 100% back through Feb 14, 2020.

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We’re returning for the third time!

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What Alumni Say About 10x

Testimonials

I am never not going to go to 10x. This is a MUST ATTEND event.

John Eckberg

Cook Group

The people you pulled aside for us, and the relaxed, collaborative tone were excellent.

Brett Goldsmith

Nanomedical Diagnostics

I’ve never been to a conference where I made connections like this one.

Leonard Eisner

Medical device consultant

I hope other conferences “drop the pretense” and let people be themselves like 10x does.

Nicholas Anderson

Intermountain Health

The April 2018 event exceeded expectations. Top notch with lots of extras.

Jason Spencer

Henkel

My only regret is not inviting more people.

Rob Packard

Medical Device Academy

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