Your lowest-available price expires in weeks.

    Money saving trick, Register today at the lower price and cancel before February 14, 2020 for a 100 percent refund.

Why You Should Attend “10x Medical Device Conference” April 15-16, 2020

10x Medical Device Conference is the cross-functional event where the entire medical device ecosystem convenes to grow your skills, network, and profit.

It’s designed to foster strong professional relationships among medical device players eager to learn smarter ways to do things with industry-leading resources.

For what level? This medical device event is geared equally for senior and junior level professionals in the medical device industry.

If you’re senior, you’ll return with ideas the team can use. If junior, you’ll return with specific lessons, materials, and action items to do your job better.

Want the full story why? Then click here.

Are you a First Timer?

If you haven’t attended a 10x Medical Device event yet, make 2020 the year you do.
Wear jeans, indulge in our famous ice cream social, relax with movie clips between medical device networking sessions, and enjoy music videos in the background during the breaks.

In short, come!

The schedule

The Entire Medical Device Ecosystem Will Be There!

Download schedule
  • April 14, 2020 Before the Conference
  • April 15, 2020 Day 1
  • April 16, 2020 Day 2

7:30 AM

Registration

Our medical device conference registration table will be open all day. We encourage you to check-in with us before 5:15 PM if you’re joining us for the keynote presentation at 5:30 PM.

10x

8:00 AM

(Optional)

Enterprise Value Consultation from MedWorld Advisors

MedWorld Advisors, in collaboration with partners in 10 countries, is a world-class M&A advisory firm that maximizes value for client companies preparing for an eventual sale or exit.
Included in each 10x registration is an appointment-only consultation with principal Dave Sheppard to discuss your company’s enterprise value.
How might a potential buyer value your business today? Well, that depends, Dave explains. “Are we talking about a private equity firm, a “strategic” industry leader, even an industry player looking to vertically integrate? These, and a dozen other questions, determine the value.”
So, if maximizing the value of your company is an objective, please, take advantage of this generous gift from my friend Dave. (NDAs available and a consultation in no way binds either party to further engagements.)

Dave Sheppard

8:15 AM

(Optional)

3-Hour Workshop: Today's Health Economics and Reimbursement Landscape

“The FDA gives you permission to sell your technology, but it doesn’t give us a single reason why we should buy it.”
– An official from the Centers for Medicare and Medicaid Services (CMS)
Innumerable medical devices and diagnostics make it all the way through proof-of-concept, venture capital funding, patenting, and FDA clearance only to be denied coverage and reimbursement by CMS and private payers. A myth still abounds that FDA clearance is the ultimate hurdle. Those believing this myth, however, sail over the FDA hurdle only to smash into the wall that is the payer system. Where’s the disconnect?
Health economics is an area of research that manufacturers often want to ignore when developing a new product – and it’s killing them.
What’s more, reimbursement rules are continually changing, and your established value proposition has to be continually updated and re-proven to adapt to the changing market environment. This, even if your product has a history of successful market access and utilization.
In this workshop, Nic will share his secrets for obtaining reimbursement – or getting paid – by any one of a number of customers. The morning will be filled with case studies providing concrete examples of what to do – and what not to do – to achieve and maintain market success. This is a session you shouldn’t miss.

Nic Anderson

8:30 AM

(Optional)

3-Hour Workshop: The Essentials for Medical Device Marketing Success

If you or members of your team work in the marketing of medical devices, we heartily recommend you take this 3-hour workshop with Joe Hage, veteran medical device marketing expert, leader of the Medical Devices Group at MedicalDevicesGroup.net, and host of the family of 10x Medical Device events.

Joe will devote 15 minutes of the class to each of the first 10 to register. You can use that time however you see fit: Review your value proposition, website communication, lead generation efforts; really, anything you like.

The balance of the time will be spent covering many of the strategies and tactics Joe has used successfully with clients for the past decade.

Bonus! At the end of the workshop, interested registrants will have the option to get a one-on-one hour-long consultation with Joe for just $100.

Joe Hage

1:15 PM

(Optional)

3-Hour Workshop: Fifteen Habits of Highly Effective Regulatory and Quality Professionals

In the spirit of Steven Covey’s Seven Habits of Highly Effective People, this 3-hour workshop will present the Seven Habits of Highly Effective Regulatory Professionals in combination with the Seven Habits of Highly Effective Quality Professionals in an interactive and entertaining way.
As regulatory and quality is highly interrelated, regulatory and quality habits (a.k.a. best practices) will be presented in an alternating fashion with many examples, case studies and lessons to be learned along the way. A bonus habit applicable to both regulatory and quality professionals will also be shared making for a total of Fifteen Habits of Highly Effective Regulatory and Quality Professionals.
Jon Speer and Mike Drues will use their half-century of combined medical device experience to provide attendees with specific and actionable suggestions to both minimize time-to-market and post-market challenges in a fun and entertaining fashion! Participants will have the opportunity to ask Jon and Mike questions and get a little free consulting in exchange for their attendance. Don’t miss this one-of-a-kind experience to see Jon and Mike tag-team to create a uniquely educational and entertaining experience.

Michael DruesJon Speer

1:30 PM

(Optional)

3-Hour Workshop: The 7-Step Sales Process for Medical Device Sales

The 7-Step Sales Program is for new and veteran sales representatives alike. This course teaches effective and straight-forward strategies for every step of the sales process. Students will develop a predictable and repeatable sales process that will enable them to close an abundance of new business and build long-lasting relationships.
Mike will condense his 7-Step Sales Program into this 3-hour class that complements the seven 90-minute online classes and workbooks. A Certificate of Excellence is available for those who earn a 90% or better on their Sales Excellence, Aptitude and Leadership final exam. In order to graduate from the 7-Step Sales program, you must complete the following:

  • Attend 90% of the class, achieved through WebEx™ attendance monitoring and attention indicators.
  • Passing score of 70% or better to receive a Certificate of Achievement
  • Passing score of 90% or better to receive a Certificate of Excellence
  • Completion of evaluation tool
  • Develop an effective sales strategy for every step of the sales process and help your associates find their natural style for peak performance and outstanding sales results!

Mike Sperduti

5:30 PM

KEYNOTE: TBD

6:15 PM

2-Hour Welcome Reception

• 2-hour reception and networking with our sponsors, exhibitors, and guests
• Two drink tickets, light food included
EVERYONE IS WELCOME!
Can’t make the whole event but want to mingle and learn? No problem, join us Tuesday night for our keynote and reception.
We’d love to see you!

Come to our Reception!

7:45 AM

Breakfast

9:00 AM

Conference Opens

Conference Host Joe Hage welcomes you to the conference and sets the stage for a productive and enjoyable two-day event.

Joe Hage

9:10 AM

Tom McCall

I’m delighted to welcome Tom back. He spoke at my very first 10x Medical Device Conference way back in 2013.

From Tom’s LinkedIn profile:
► Senior medical device/technology executive with global marketing, sales, and general management experience. Demonstrated success leading organizational growth and change initiatives, building cross-functional teams, and crafting integrated market development strategies that build the corporate brand while driving top and bottom line results.

► Developed and delivered innovative programs to enable a 90 year-old medical device company to reposition itself as leader in digital vital signs technology before ultimately being acquired for $2.05 billion, an emerging medical technology company to crystallize its image in advance of a $233 million IPO, and a niche medical device company to fully articulate its differentiated clinical positioning and boost its market cap value by $400 million+ in advance of a major acquisition that created a $1.3 billion global market leader.

► Led successful global product definition, development, launch, and sustaining sales and marketing initiatives for a wide range of medical devices and technologies (capital and disposable). Products launched include invasive and non-invasive cardiovascular and hemodynamic monitoring technologies, devices and systems; infusion therapy devices, systems, and networked safety software; oncology drug delivery and pharmacy automation systems; pulse oximetry and noninvasive blood constituent monitoring technologies; diagnostic and interventional cardiology and cardiac defibrillation products; electronic vital signs technologies with electronic health record (EHR) connectivity; and primary care physical assessment and diagnostic products.

Tom McCall

9:40 AM

TBD

10:10 AM

Fast Round: Meet 5 Companies That Can Help You Right Away, Part 1

Click here to apply for one of the twenty Fast Round spots.
This is how a ‘Fast Round’ works:

  • It’ll be just you and Joe onstage, both sitting on bar stools.
  • Joe will ask questions, the kind he’d ask if he walked up to your trade show booth.
  • Joe won’t prepare in advance. In fact, the less he knows, the better.
  • Joe will start with this question: “Tell us your name, where you work, and why we should care.”
  • Questions will flow naturally from there.
  • Joe may also ask (so be prepared): “Teach us something about your work (but not in any way self-promotional) that you believe the average guest in our audience may not know.”
  • If you choose to bring something onstage, it will be small enough for you to carry on and off the stage.
  • You’ll need to fill out a simple one-page template. During our three minutes, we’ll project it onscreen to aid visual learners. It will also appear in show photographs (and can subsequently be used for your social media efforts).
  • It will be recorded and professionally edited for your later use, however you see fit.

It’ll be fun, casual, and a real crowd-pleaser. Starring you!

Here’s an sample Fast Round. Should we feature you too?
(A modest additional charge assessed to cover production costs.)

10x

10:30 AM

Break

During our short break, meet exhibitors who have the technologies and skills to get you to market smarter – and faster!

Break

11:00 AM

Rob Packard

Rob is among the first people I met when I inherited the Medical Devices Group back in 2011.

From Rob’s LinkedIn profile:
Rob Packard is a regulatory consultant specializing in 510(k) submissions and helping start-up medical device companies with quality and regulatory requirements. The most favorite part of his job is training others.

Rob has 25 years experience in the medical device, pharmaceutical and biotechnology industries. He is a graduate of UConn in Chemical Engineering. Rob was a senior manager at several medical device companies—including President/CEO of a laparoscopic imaging company. His Quality Management System expertise covers all aspects of developing, training, implementing, and maintaining ISO 13485 and ISO 14971 certification. From 2009-2012, he was a lead auditor and instructor for one of the largest Notified Bodies. Rob’s specialty is regulatory submissions for high-risk medical devices, such as implants and drug/device combination products for CE marking applications, Canadian medical device applications and 510(k) submissions.

Specialties: 510(k) Submissions, FDA eCopy, Public Speaking, Distance Learning, Risk Management, Design Controls, MDSAP, CE Marking, Canadian Medical Device Applications, Post-Marketing Activities, Supplier Quality, CAPA, Auditing, Sterilization Validation, Lean Manufacturing, Silicone Chemistry, Extrusion, Bioprocess Engineering, and Strategy.

Rob Packard

11:30 AM

TBD

12:00 PM

Lunch

1:00 PM

TBD

1:30 PM

TBD

2:00 PM

Fast Round: Meet 5 Companies That Can Help You Right Away, Part 2

Click here to apply for one of the twenty Fast Round spots.
This is how a ‘Fast Round’ works:

  • It’ll be just you and Joe onstage, both sitting on bar stools.
  • Joe will ask questions, the kind he’d ask if he walked up to your trade show booth.
  • Joe won’t prepare in advance. In fact, the less he knows, the better.
  • Joe will start with this question: “Tell us your name, where you work, and why we should care.”
  • Questions will flow naturally from there.
  • Joe may also ask (so be prepared): “Teach us something about your work (but not in any way self-promotional) that you believe the average guest in our audience may not know.”
  • If you choose to bring something onstage, it will be small enough for you to carry on and off the stage.
  • You’ll need to fill out a simple one-page template. During our three minutes, we’ll project it onscreen to aid visual learners. It will also appear in show photographs (and can subsequently be used for your social media efforts).
  • It will be recorded and professionally edited for your later use, however you see fit.

It’ll be fun, casual, and a real crowd-pleaser. Starring you!

Here’s an sample Fast Round. Should we feature you too?
(A modest additional charge assessed to cover production costs.)

10x

2:30 PM

TBD

2:50 PM

Ice Cream Social (Very Important!)

No offense to our speakers, but this is my favorite part of every 10x.

Make your own sundae with all the toppings! Yay!

Ice Cream Social!

3:30 PM

TBD

4:00 PM

TBD

4:30 PM

🕟 Day 1 Program Concludes

6:00 PM

Dinner

7:45 AM

Breakfast

9:00 AM

Conference Resumes

Joe recaps main takeaways from day one and kicks off our second day of education and networking with your fellow medical device industry leaders.

Joe Hage

9:10 AM

TBD

9:40 AM

TBD

10:10 AM

Fast Round: Meet 5 Companies That Can Help You Right Away, Part 3

Click here to apply for one of the twenty Fast Round spots.
This is how a ‘Fast Round’ works:

  • It’ll be just you and Joe onstage, both sitting on bar stools.
  • Joe will ask questions, the kind he’d ask if he walked up to your trade show booth.
  • Joe won’t prepare in advance. In fact, the less he knows, the better.
  • Joe will start with this question: “Tell us your name, where you work, and why we should care.”
  • Questions will flow naturally from there.
  • Joe may also ask (so be prepared): “Teach us something about your work (but not in any way self-promotional) that you believe the average guest in our audience may not know.”
  • If you choose to bring something onstage, it will be small enough for you to carry on and off the stage.
  • You’ll need to fill out a simple one-page template. During our three minutes, we’ll project it onscreen to aid visual learners. It will also appear in show photographs (and can subsequently be used for your social media efforts).
  • It will be recorded and professionally edited for your later use, however you see fit.

It’ll be fun, casual, and a real crowd-pleaser. Starring you!

Here’s an sample Fast Round. Should we feature you too?
(A modest additional charge assessed to cover production costs.)

10x

10:30 AM

Break

11:00 AM

TBD

11:30 AM

TBD

12:00 PM

Lunch

1:00 PM

TBD

1:30 PM

TBD

2:00 PM

Fast Round: Meet 5 Companies That Can Help You Right Away, Part 4

Click here to apply for one of the twenty Fast Round spots.
This is how a ‘Fast Round’ works:

  • It’ll be just you and Joe onstage, both sitting on bar stools.
  • Joe will ask questions, the kind he’d ask if he walked up to your trade show booth.
  • Joe won’t prepare in advance. In fact, the less he knows, the better.
  • Joe will start with this question: “Tell us your name, where you work, and why we should care.”
  • Questions will flow naturally from there.
  • Joe may also ask (so be prepared): “Teach us something about your work (but not in any way self-promotional) that you believe the average guest in our audience may not know.”
  • If you choose to bring something onstage, it will be small enough for you to carry on and off the stage.
  • You’ll need to fill out a simple one-page template. During our three minutes, we’ll project it onscreen to aid visual learners. It will also appear in show photographs (and can subsequently be used for your social media efforts).
  • It will be recorded and professionally edited for your later use, however you see fit.

It’ll be fun, casual, and a real crowd-pleaser. Starring you!

Here’s an sample Fast Round. Should we feature you too?
(A modest additional charge assessed to cover production costs.)

10x

2:20 PM

Break

2:45 PM

TBD

3:15 PM

TBD

3:45 PM

Closing Thoughts

A little real-time feedback from you:
• What did you love?
• What can we improve for next time?
A special discount toward future 10x Medical Device Conferences will be available only at this time as a thank-you to those to stay until the end for the feedback session.

Joe Hage

4:00 PM

Program Ends (kind of)

It’s true, the day-long program has concluded.

But the new relationships you formed are just beginning!

If you go back to work and don’t keep in touch with the people you met, well, why’d you come in the first place?

Go. Cement relationships. Build your network of medical device professionals on whom you can rely.

Start with me: linkedin.com/in/joehageonline.

You’re a 10x alumnus now! You can call me anytime, for anything.

I’m happy to know you.

Keep in touch!

Top Speakers

You'll Get To Know These Medical Device Leaders

Tom McCall

ICU Medical

Corporate Vice President/General Manager; global marketing, sales, and general management

Joe Hage

Medical Devices Group

Your 10x Host, Chairman of the Medical Devices Group, and medical device marketing consultant

Rob Packard

Medical Device Academy

Highly sought-after quality and regulatory consultant for device start-ups; loves training others

Nic Anderson

Fmr. Intermountain Health Payer

Independent consultant on reimbursement and funding strategy

Jon Speer

Greenlight Guru

Founder & VP of this QMS software exclusively for med device companies

Mike Sperduti

Emerge Sales

Serial entrepreneur; specialist in lead generation programs for complex medical device sales

Dave Sheppard

MedWorld Advisors

Global M&A; outsourced business developer for medical device and emerging tech companies

You?

Future
Speaker

Apply or recommend a speaker or topic to shape this and future 10x events

Best Prices Available Now!

Low Risk: Generous refund policy if you need to cancel for any reason!
Discounts: Available for students, the unemployed, and groups of 3+.

$120

* HIGHER AT DOOR

Keynote + Reception Only 🍷

Event Highlight: Enjoy our keynote speaker and mingle with guests from around the world over food and drink.

Buy Tickets

$1895

* EXCLUDES WORKSHOPS

Full Conference 🍨

Become part of our tightly knit 10x alumni network, discuss the latest topics with medical device experts, and eat ice cream!

Day pass: $1295

Buy Tickets

$325

Workshops Only ☕

In-depth, three-hour-long deep dives taught by Medical Devices Group experts; morning and afternoon sessions sold separately.

Buy Tickets

Special Offer

Send 3 for the price of 2!

  • With Workshops

    $1695

    each

  • Without Workshops

    $1260

    each

  • Keynote + one day

    $945

    each

MORE INFORMATION

Early Bird

Buy early! You can cancel and get 100% back through Feb 14, 2020.

Read FAQ

Have a question? You’re likely
not the first to ask it!

Book Hotel

This is a beautiful facility.
We’re returning for the third time!

Read Blog

Videos, slides, and transcripts
from industry-renowned speakers!

What Alumni Say About 10x

Testimonials

I am never not going to go to 10x. This is a MUST ATTEND event.

John Eckberg

Cook Group

The people you pulled aside for us, and the relaxed, collaborative tone were excellent.

Brett Goldsmith

Nanomedical Diagnostics

I’ve never been to a conference where I made connections like this one.

Leonard Eisner

Medical device consultant

I hope other conferences “drop the pretense” and let people be themselves like 10x does.

Nicholas Anderson

Intermountain Health

The April 2018 event exceeded expectations. Top notch with lots of extras.

Jason Spencer

Henkel

My only regret is not inviting more people.

Rob Packard

Medical Device Academy

Sponsors

Providing expert services to the medical device community

Hyatt Regency Mission Bay Spa and Marina